Why is Chinese coffee market such a big deal? In 2018 Chinese consumed c. 4-5 cups per year; for Japan

Why is Chinese coffee market such a big deal? In 2018 Chinese consumed c. 4-5 cups per year; for Japan it’s about 360 cups and for the United States it’s roughly 400 cups. And Chinese consume mainly instant coffee -> imagine the market!
macropolo.org/analysis/slow-… https://t.co/MnYpk8ih5k

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